More and more number of people are now adopting digital channels to engage and interact with companies.
So, it makes sense for companies to not only have a presence in these digital channels but to drive engagement and loyalty of their existing and potential customers to promote and grow their business.
Listed below are the strategies your business can adopt in the digital world to reach out to potential and existing customers, drive engagement, earn their trust in your brand ultimately leading to growth of your business.
74% people say they use Facebook for professional purposes
When it comes to paid social media ads overwhelming majority use Facebook ads(84%) followed by Google ads(41%) and LinkedIn ads(18%)
OUR DIGITAL MARKETING SERVICES
What is SEO?
SEO is the process of optimising your online content so that a search engine like Google puts your page at the top when a customer searches for a particular keyword.
Why does SEO matter?
SEO matters because more and more people are researching online before buying. Almost nobody goes past the first page of search results, which means if your page is not on the first page then its as good as you don’t exist online.
So, if you do SEO right your website or page can be displayed at the top of a search result, which means more customers will see it which increases the chances of them buying your products or services.
If you want to sell more of your products and services by getting your page at the top of a search result then we are here to help. Let’s talk!
Contact us to find out how we can help you.
What is SEM?
Search Engine Marketing is the practice of marketing your business online through paid advertisements that put your business on top of a search result when a customer searches for a keyword.
What are the benefits of SEM?
Search Engine Marketing is a powerful medium of advertising as it lets you put your business in front of customers who are looking to buy products or services offered by you and your competitors.
SEM is a short cut to achieving the same results as SEO, the difference being you pay to promote your products and grow your business.
With almost everyone going online to research and buy, SEM is the most effective way to increase sales as it puts your business in front of customers when they are ready to buy. You cannot achieve this through any other medium of advertising.
If you want to grow your business by getting your page at the top of a search result then we are here to help. Let’s talk!
Contact us to find out how we can help you.
What is Social Media Marketing?
Social media marketing is the practice of creating and publishing relevant content on social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest to promote your business and drive engagement with your audience.
What are the benefits of Social media marketing?
Your existing and potential customers are already present on most of the popular social media platforms.
So, it makes a lot of sense to not only have a presence on these platforms but also drive the engagement with your existing and potential customers by providing them valuable content and build trust.
Once you achieve this you will convert your social media audience in to your brand advocates who will promote and grow your business.
If you are ready to grow your business through social media marketing then we are here to help. Let’s talk!
Contact us to find out how we can help you.
What is Social Media Advertising?
Social media advertising is the practice of placing a paid advertisement on a social media network like Facebook, Twitter, LinkedIn, Instagram, Pinterest.
It could be anything from placing a one-off ad on Facebook to running a full-blown campaign with budgets attached to each stage.
What are the benefits of Social Media Advertising?
Almost everyone is now engaged on at least one social media network like Facebook or Twitter. With millions of users on social media, advertising on social media makes it possible to reach a large number of audience at a fraction of cost.
Further it makes it easy to target a specific group of customers based on location, age, likes and dislikes to increase the chances of a sale.
If you are ready to grow your business through social media advertising then we are here to help. Let’s talk!
Contact us to find out how we can help you.
What is social media monitoring?
Social media monitoring is monitoring of all online channels like social media networks, blogs, forums and other websites to understand what people are saying about your brand, your competitors and your industry.
Social media monitoring allows you to react and respond to some of these mentions to manage your brand reputation. It helps in driving the engagement with your audience and create a positive brand perception.
What is social media listening?
Social media listening is taking one step further and analysing the output from social media monitoring and feeding these insights in developing your business strategy and actions to improve your products and services and differentiate yourself from your competitors.
If you are ready to change your brand perception and differentiate yourself from competitors then we are here to help. Let’s talk!
Contact us to find out how we can help you.